YouTube has radically created a movement of big artists and has generated to attract a limitless audience.. In the case of music and video – YouTube has become a hub for individuals to view music videos, especially rap music as well as also allow individuals to create and copy their personal favorites. Along with this high intensity interactive web space, there has also been a stimulating increase in material considered to be erotic and mildly pornographic. Advertisements play a crucial role in the YouTube arena and therefore with the countless music videos, especially rap videos, allows producers of rap music videos to profoundly advertise cars, jewellery, women, etc. It has created an identity and YouTube allows this identity to evolve.
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Universal Ideologies:
- Capitalism – The “Bling Bling”
- Normalizing Deviance – Gunshots.
- Over Consumption – “Smoke Weed Everyday,” Snoop Dog.
- Ideology – Violent
- Semiotic Democracy – 50 Cents
- Misogyny – Hello Bitches
- Popular Culture – The Hip and The Hop
- Conditioning of the Mind – Mainstream Media
- Social Conditioning - You don’t have it?
